Case Studies
Virtually Clicquot, Nationwide
We worked with Polar Black to create a VR experience for Veuve Cliquot.
The VR experience we created formed the centrepiece of the brand’s event activations throughout the year.
The tour takes riders through the rooms of the Hôtel du Marc, into the Crayères chalk caves and the vineyards of the Verzy manor.
Virtually Cliquot was designed to be flexible in it’s set up and orientation, to fit in a number of different locations nationwide.
Starting at the England v Pakistan Test match at Lord’s Cricket Ground, Veuve Clicquot offered visitors a VR tour of their vineyard and cellars in Northern France on two beautiful orange bikes in a pod placed in hospitality areas, immersing and informing the riders of the journey of the brand from grape to glass.
This six month build included the production of multiple 3D images so lifelike, they look like photographs.
It defines the history behind the brand, the champagne region, and Madame Clicquot herself, showcasing her innovations that changed the way champagne was produced forever.
