Cartier 'Studio 7' exhibition

Arcstream transformed the Saatchi Gallery for Sculptivate and Cartier

  • Analysis & Insight

  • Design & Creation

Arcstream created an immersive brand experience in one of the UK’s premiere art galleries for the luxury diamond company.

The installation featured digital experiences to showcase art pieces as well as photography exhibition and experiential installations.

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As guests arrived an interactive floor saw diamonds swept aside when visitors walked into the experience.

A 3m x 4m high 3.9mm pitch LED video wall used a bespoke app, where the diamonds could be gestured away (by a bell boy of course) to trigger the start of a Cartier film.

To complete the experience, we installed an interactive large” MultiTaction screen. Loaded with a showcase of photographs, products and marketing material, guests could interact with in their own time.

Two people in red suits looking at an interactive light wall

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