TD SYNNEX Maverick Elevate, ISE 2025
We worked with TD SYNNEX Maverick to design a new immersive experience for its ski lodge stand at ISE 2025.
We designed a digital journey, kicking off with a greeting from one of the team.
The welcome was delivered on a high brightness screen and then introduced the experiences guide, Yosef, an AI driven snow monster.
Yosef established the narrative of the experience which depended on audience responses to 3 questioning routes.
This was driven by a team at Arcstream HQ who controlled Yosef and responded live to the audience as they provided insight in the room.
Room two saw the snow monster moving across 4 displays as if on board a ski gondola, telling the narrative with directional sound around four key topics for the business.
The final room featured an AI live version of the snow monster character which greeted the audience and asked them questions about industry trends and the biggest influences on their businesses in the next 12 months, with responses provided by throwing snowballs at an interactive projection screen.
The actor based at Arcstream HQ, interacted with the audience in real time, creating a real wow factor for the unsuspecting audience. AI was proven to be the biggest driving factor on the minds of visitors to the stand!
