Heathrow Express Interactive Billboards
We worked with the team at Heathrow to create an interactive billboard which highlights Heathrow Express as the fastest way to get into London from the UK’s largest airport.
As passengers arrive and leave Terminal 2 from the London Underground or Heathrow Express, they are met with a responsive digital display that uses a laser projection & enhanced camera technology to track the motion and speed of commuters as they pass by. The activation is repeated airside within the terminal as brand building for the public transport route from the airport.
Bespoke tracking algorithm software responds to each person, delivering a mix of marketing messages and an interactive canvas to attract attention in a space which is highly saturated with marketing messaging.