FanCam, Ascot Racecourse
FanCam, Ascot Racecourse
We worked with Ascot Racecourse to bring FanCam to the Dubai Shergar Cup 2024.
FanCam was set up to capture the excitement of racegoers and seamlessly maintain the event’s atmosphere by entertaining fans during downtime between races.
Throughout the day, more than 2,500 unique users scanned FanCam’s QR code for a chance to appear on the big screens around the racecourse. Positioned in key areas around the stadium, the installation allowed fans to have their moment of fame, streaming themselves live to 23,000 racegoers on screens all around the stadium.
FanCam added an extra layer of immersion to the Dubai Shergar Cup, blending the thrill of horse racing with cutting-edge streaming technology. The activation proved to be a fun, engaging feature that celebrated the enjoyment of the day while keeping the event’s energy high.